"Epicenter" is one of the largest retailers in Ukraine. Today, the network has more than 50 shopping malls nationwide and serves more than 20 million customers annually. The loyalty program is constantly developing and already unites more than 3 million regular clients of "Epicenter".
In addition to the basic service created in Devlight, the mobile application "Epicenter" helps the user to make purchases in the shopping center with the help of facial recognition function. The clients received a solution that helps to make purchases in offline shops, order any goods home and use a loyalty program.
"Epicenter" continues to develop dynamically by increasing the client base and opening new shopping centers. The loyalty program should also be changed to meet people’s needs and market demands. The main task is to unite all activities of the loyalty program in one place, to provide users with relevant offers and deals, and to create a convenient tool for buying and using all services of the shopping centers.
The primary goal for the design sprint session was to improve the user experience of the loyalty program, but after research and work with the consumers, we had to change the goal and make it more global. The team decided to improve the experience of using physical space and online shopping malls, as this is what visitors lacked in the first place.