Mobile app Fishka
The application Fishka allows participants of the loyalty program to manage their own accounts, set desired goals, receive up-to-date information, personal promotions and discounts from partner companies, as well as pay for fuel in the chain of petrol filling stations OKKO.
myfishka.com
We did
About Project
The application Fishka allows participants of the loyalty program to manage their own accounts, set desired goals, receive up-to-date information, personal promotions and discounts from partner companies, as well as pay for fuel in the chain of petrol filling stations OKKO.
Problem analysis and solution search
- The main business tasks that the product is facing are identified
- A series of in-depth interviews with the users were conducted
- Design Sprint was performed, a solution prototype was created, and a number of features were generated
- Prototypes and hypotheses were tested on the users of the service, after which necessary adjustments were made.
DESIGN SPRINT
Since the team had tasks to improve the application and simplify management processes, it held a number of design thinking sessions, which take place in several stages. This enabled the team to generate the most creative ideas and create a common vision for the future version of the application.
RESULTS OF DESIGN SPRINT:
- analyzed customer's business issues in detail and conducted user survey
- designed Customer Journey Map
- generated various ideas that, if implemented, can increase the value of the application and increase people's interest in it.
Key features and value
Fishka pay
payment service that includes a number of services such as: card to card transfer, points transfer, points purchase, charity transfers, Fishka points purchase and transfer via phone number
Okko Pay
service of fast and convenient payment for the fuel at a petrol filling station or purchase and payment for additional products and services
Fishka Card
digital loyalty card, which is always at hand and available for use in the chain of offline partners of about 25 companies
Cardholder
cardholder that allows to store all the discount cards in one place with quick access to them
Fishka Online
product that allows to earn additional loyalty points for online purchases
Rewards
reward catalog for customers where they can exchange their points for real goods of the partners
Referral
referral system that allows to save one’s costs and receive unique offers
Analytics
view of all the accumulated and spent points with detailed transactions and clear visualization
Map of partners
navigation through the chain of offline partners with offers and construction of a route to them
Work result
- A new version of the application has become a better tool for communication with the customers, which allows the latter to be informed about all the promotions in time.
- The possibility to set goals and achieve them has led to an increase in the number of users, increased their loyalty and time spent in the application. This, in turn, has a positive effect on the number of internal purchases and the sum of average sales check.
- The modification of the administration center and the introduction of the common backend have positively affected the optimization of the workflow, as well as the flexibility of the loyalty program ecosystem. In addition, this made it possible to collect detailed user data, which will make it easier to personalize and update the application in the future.
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